What is Virtual Home Staging and what are its benefits

Through virtual staging, clients can understand the space better and can suggest certain changes in the layout to adapt it to their requirements.

 

One of the most common problems when selling a property is how to decorate its different environments to make it more welcoming and desirable from a minimal investment. Well, Virtual Home Staging is the most affordable option to show its best version.

The objective of this marketing technique is to improve the predisposition of clients to buy from a digital improvement of the aesthetics or functionality of the property.

Traditionally, real estate agents hired decoration companies that were in charge of setting up the properties. In this way, clients could feel the property more cozy and warm. However, these services are usually quite expensive and inflexible, since the distribution cannot be changed to your liking.

Today, new 3D Visualization solutions allow potential clients to enjoy an ideal photorealistic replica of the property. Moreover, through the support of Virtual Reality, they can immerse themselves in the different spaces, explore them at their ease, interact with them and apply changes.

 

Before and After / Office Country Style / Photorealistic 3D Render


 

Virtual Home Staging: more pros than cons

Marketing trends are focused on customization, this means to adapt products and services to the needs and characteristics of each particular client.

In this sense, Virtual Home Staging is an unbeatable opportunity to seduce the buyer. It can be based on the information that they have previously provided about their preferences. Or it can be based on the latest trends in Interior Design, for example.

On the other hand, many of the potential buyers of a property are not used to interpret technical plans. Therefore, they cannot see all the possibilities of a home or establishment after a reform. Through virtual staging, clients can understand the space better and can suggest certain changes in the layout to adapt it to their requirements.

Furthermore, with the advent and popularization of electronic commerce, Virtual Home Staging becomes more important as a highly effective commercial resource to catch the attention of the online public. It is no longer necessary for the client to make an appointment to visit the property. They can explore it from their home comfortably, at any time of the day. The power of the experience will depend on the chosen display format (images, virtual tours, immersive virtual tours, etc.).

3D images can also be used in flyers, information brochures, technical descriptions, print advertising and Internet or television campaigns. It is a profitable and efficient property promotion tool.

 

In short, Virtual Home Staging is a very attractive field for real estate companies, construction companies and promoters, among other initiatives that are already taking advantage of their full potential.

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