The image and its presentation methods are becoming increasingly important in many areas such as architecture, interior design or advertising.
The term rendering is used in graphic image processing, video sequence creation, image synthesis, and also in web browsers for HTML rendering that work with Cascading Style Sheets (CSS). In the context discussed here, the objective is to generate a realistic graphic volume model, an animation or a video sequence by rendering from a computer model. It is a work step in the creation of a graphic object or a multimedia sequence.
If simple models, such as wireframe models, preview formats, or compressed data formats are used when creating complex graphic objects, animations, or video sequences; this means that at the creation stage, detailed calculations must be performed when the object or animation has been completed to keep the computation time as short as possible. This includes not only realistic renderings, but also partially photorealistic ones.
The rendering takes into account, among other things, the structure of the surface and the formation of shadows, the properties of the material, the color gradients, the transparency of the material, the light sources, the background, the sequence of movements, etc. These calculations are carried out using computationally intensive rendering before finishing.
The term rendering is an English word for graphic representation. It is used in the computer field to refer to the process of generating photorealistic image, or not, from a 2D or 3D model (a scene file) through software. In turn, the result of the process can also be called render.
In image processing, there are different rendering methods, such as Gouraud shading, ray tracing, radiosity or scan line, which differ in quality and application options, in their simplicity and complexity. Some offer advantages in the positioning of the light sources and the creation of shadows, others in the calculation of the texture and smoothing of the surface. Depending on the process, the computational effort to render can take several hours.
Scandinavian Style Open Kitchen (3D Render) // by Glancing EYE
In today’s society, text and language are less important. There is a turnaround to the image. Image and its methods of presentation are becoming increasingly important in many areas such as architecture, product design, advertising and the humanities in general.
In architecture, for example, diagrams and drawings in perspective have long been a prominent means of communication. However, technology has completely changed the production of promotional images.
Since 1990, it is possible to create three-dimensional models of a building in a virtual space. When these models are further processed and images are produced from them, then we speak of rendering. When rendering, three-dimensional models are covered with textures, the properties of the material and light sources are specified, as well as the defined position and direction of view. The result is realistic images that are difficult to distinguish from a photo.
The first representations seemed more like perspective-painted drawings. The textures were rough and the surface structures and lighting effects were not yet fully developed.
Currently, own styles are emerging in the area of rendering. Some studies in the field of architectural representation describe his work as “natural visualization” and consider his representations as art. For other experts, it is not so much a question of representing the real environment of a building or interior space, but telling a story to the viewer.
Landscapes seem photorealistic, but they are computer-created fantasy landscapes, that is, the utopia of a landscape. Photorealistic representations leave no room for the spectator’s inventiveness, who is captured in a scene that only exists through images. This is a virtual reality where the perspective, lighting conditions and mood of the image have already been determined by rendering specialists and advertising experts.
Any scene can be designed to measure for each customer. Emotions and atmospheres are generated to attract a certain audience. After all, renders are the best way to produce truly specific visual resources.
In the past, every inch of a building or interior space was examined in detail using scale models. The plans, aesthetics and details of the project could be controlled and formulated in this way. However, building and incorporating changes to a real model takes a long time. Today, architecture and interior design are often exclusively articulated in computers.
One click on a virtual object is enough to change the surface or the material. As a result, to save time, the design is also carried out virtually in many cases. Proportions, surfaces, materials and objects are changed until a satisfactory design is created, which is then implemented.
Thus, the rendering method offers many advantages in these industries. Materials can be “realistically” represented in advance and their effect can be checked. Exposure and exterior and interior shading, as well as the positioning of the building on the property or the elements that make up a room, can be done from the beginning.
The design phases can be checked in one image. Both fields are influenced by the rendering possibilities. As a result, the methods in the design process change. The mock-up, which is very expensive due to the time it takes to build, is replaced by renders. Modifying a three-dimensional physical model can take days or weeks, but creating a new image can take minutes.
Communication with customers is also simplified. Renderings can accurately define the dimensions and effect of a composition and make it easier to understand. Renders can improve the impact of a design through a lot of presentation possibilities to achieve the desired result.
To be at the forefront, it is not necessary to develop on all levels, but to create good relationships with third parties. If you have any questions about the rendering process, contact us.
To be at the forefront, it is not necessary to develop on all levels, but to create good relationships with third parties. Request more information about our Rendering Service.